How to Change Shopify Store Name – An 101 Guide

Changing the name of your Shopify store is a significant step that can impact your brand's identity and marketing.

Whether you're rebranding or just starting out and need a refresh, altering your shopify store name isn't difficult, but it's important to do it thoughtfully to maintain your brand's continuity and SEO ranking.

This comprehensive guide will take you through the steps to successfully change your store name on Shopify, with insights from Shopify Experts Developers.

Understanding the Importance of Your Store Name

Your store name is a critical element of your brand. It appears on your website, social media profiles, and marketing materials.

It's often the first thing customers notice, and it can influence their perception of your brand. Before you decide to change your store name, consider the following:

• Brand Alignment: Does the new name align with your brand and business objectives?

• Customer Connection: Will it resonate with your target audience?

• Memorability: Is it easy to remember?

• Uniqueness: Is the name unique enough to stand out in a crowded marketplace?

• SEO Considerations: Will changing your name impact your search engine rankings?

Once you've thought about these factors and decided on a new name, you can proceed with the following steps.

Step 1: Prepare for the Change

Before changing your Shopify store name, make sure to prepare:

• Notify Your Customers: Use email newsletters and social media to inform your customers about the name change and the reasons behind it. This transparency can help maintain customer trust.

• Update Branding Materials: Prepare to update all branding materials, including logos, business cards, and promotional materials, to reflect the new name.

• Check Domain Availability: If you're also changing your domain, check the availability of the new name and purchase it if available.

Step 2: Changing Your Store Name in Shopify

Changing your store name on Shopify is straightforward. Here’s how you can do it:

Step-by-Step Process

1. Log in to Your Shopify Admin Panel: Start by logging into your Shopify admin panel using your current credentials.

2. Go to Settings: On the bottom left of your admin panel, you will see the ‘Settings’ link. Click on this to proceed.

3. Navigate to General Settings: Once in the settings menu, click on ‘General’ to access general settings of your store.

4. Change Your Store Name: In the ‘Store name’ field, type your new store name. This is where you input the name you've decided on.

5. Save Changes: Don’t forget to click on ‘Save’ at the top right corner of the page to ensure your changes are applied.

Step 3: Updating Your Shopify Domain

If you are also changing your Shopify domain to match your new store name, follow these steps:

1. Go to Domains Section: From your Shopify admin, go to ‘Online Store’ and then ‘Domains.’

2. Add a New Domain: Click on ‘Connect existing domain’ if you've already purchased a new domain, or buy a new domain directly through Shopify.

3. Set as Primary Domain: Once the new domain is added, you can set it as the primary domain for your store.

Step 4: Redirect Your Old Domain

To maintain SEO and ensure that your customers can still find you, set up redirects from your old domain to your new one:

• Create URL Redirects: In the ‘Online Store’ section under ‘Navigation,’ you can create URL redirects. This tells search engines and visitors that your site’s URLs have changed.

Step 5: Inform Google of the Change

Update your Google My Business and any other search engine listings with your new domain to maintain your SEO rankings:

• Submit a Change of Address in Google Search Console: This helps Google recognize the new domain and transfer your search rankings to the new URL.

Step 6: Consult Shopify Experts Developers

If you're unsure about any step in the process or need more personalized advice, consider consulting with shopify experts developers.

They can provide valuable insights and support to ensure a smooth transition.

Conclusion

Changing your store name on Shopify is a big decision that involves careful planning and execution.

By following these steps, you can ensure that the transition does not disrupt your business operations or customer relationships.

Always consider the potential impacts on your brand and SEO, and use the resources available, such as Shopify Experts, to make the process as seamless as possible.

Remember, a well-thought-out name change can significantly enhance your brand's appeal and market presence.